The WooRank score is a dynamic grade on a 100-point scale that represents your Internet Marketing Effectiveness at a given time.
Improve your score by working on the red and orange criteria in your Review.
Check the green criteria to find out how your score is being positively affected. Gray criteria are notable, but do not affect your score.
Your HTML title tag appears in browser tabs, bookmarks and in search result pages.
Make your title tags clear, concise (50-60 characters) and include your most important keywords.
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Meta descriptions allow you to influence how your web pages are described and displayed in search results. A good description acts as a potential organic advertisement and encourages the viewer to click through to your site.
Keep it short and to the point; the ideal meta description should contain between 70 and 160 characters (spaces included).
Ensure that each of your web pages have a unique, straightforward meta description that contains most important keywords . These keywords are especially important because they appear in bold when they match the user’s search query (See the Google Preview below).
Check your Google Search Console (Search Appearance > HTML Improvements) for any warning messages to identify meta descriptions that are too long/short or duplicated across more than one page.
HTML header tags (or simply header tags) differentiate between headings, subheadings and the rest of the content on the page.
lcvs.ru currently has 2 HTML header tags. Each page should have one, and only one, <H1> tag. Use keywords in your headings with your most important keywords in the top level, and be sure to maintain the <H1> to <H6> hierarchy.
While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5 . Instead, use multiple <H2> - <H6> tags.
It's important to carry out keyword research to get an understanding of the keywords that your audience is using. There are a number of keyword research tools available online to help you choose which keywords to target.