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The WooRank score is a dynamic grade on a 100-point scale that represents your Internet Marketing Effectiveness at a given time.
Improve your score by working on the red and orange criteria in your Review.
Check the green criteria to find out how your score is being positively affected. Gray criteria are notable, but do not affect your score.
Your HTML title tag appears in browser tabs, bookmarks and in search result pages.
Make your title tags clear, concise (50-60 characters) and include your most important keywords.
A good meta description acts as an organic advertisement, so use enticing messaging with a clear call to action to maximize click-through rate. They allow you to influence how your web pages are described and displayed in search results.
Ensure that all of your web pages have a unique meta description that is explicit and contains your most important keywords (these appear in bold when they match part or all of the user’s search query).
Check your Google Search Console account (Click 'Search Appearance', then 'HTML Improvements') to identify any issues with your meta descriptions, for example, they are too short/long, or duplicated across more than one page.
Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.
While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5 . Instead, use multiple <H2> - <H6> tags.
It's important to carry out keyword research to get an understanding of the keywords that your audience is using. There are a number of keyword research tools available online to help you choose which keywords to target.
Keyword consistency is the use of keywords throughout the different elements of the webpage. Consistent keyword use helps crawlers index your site and determine relevancy to search queries.
The table above highlights the most frequently used keywords on your page and how consistently you're using them.